Archive for: June, 2023

What To Look For When Ordering Presentation Folder Printing

Jun 08 2023 Published by admin under Uncategorized

Presentation folder printing can be a tedious project if you don’t choose the right online printer to assist you. It’s better to conceive ideas for your custom presentation folder printing than it is to undertake its creation. Why? Because once you’ve selected the perfect company to carry out your marketing deeds, you can sit back and relax knowing that your custom prints will be taken care of from the moment you say go. It’s not only worth the money; it’s effective as a marketing supplement in the short-term and long-term.

Your printer should have just under a billion ways to create your order with your personalized flare. First, figure out what you want out of this type of printing. Are you looking to stay with a minimalist approach, opting for basic designs and layout or do you want something with a little more punch like elastic interior bands, diagonal pockets, business card slits and more? These presentation folder printing options will be available to you at the online ordering page and can help people distinguish your company’s materials from another competitor’s.

Does their web site have an instant pricing calculator? Nothing irks a business owner more than when there are hidden fees later on in the process. These can eliminate any frustrations ahead of time, giving you full knowledge of things like your price per unit, coating options, paper type selections and of course, quantity. When your professional life is on the line, use these folders to help support who you are and why their contents are so important to your audience.

Another thing to make sure of is the fact that they are an accredited business with seals of approval from multiple authorization and authentication agencies. These can include anything from rainforest initiatives (for eco-friendly printers) to better business bureaus and even secure payment sites like It’s also wise to go with a presentation folder printing company that features plenty of testimonials in regards to its products. These can be huge factors in influencing your decision.

How about a free sample? Most printers send out kits full of their best printing free of charge in order for people to make a more educated decision. Why not test the water first before you buy? It’s a good idea, especially when you’re on the fence between a few different companies. There’s a fine line between a good printer and a great printer so be on the lookout for these tell-tale signs.

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Improving Presentation Skills – Getting to Know Your Audience, Prospects, and Clients

Jun 06 2023 Published by admin under Uncategorized

At a recent Roundtable of Chief Information Officers, a brave young man came to the audience microphone and asked the panel, “How do you like to work with vendors?” The audience and the panel chuckled at the question – though the many vendors in the audience (myself included) leaned forward, eager to hear the reply.

“The internet works both ways,” said one of the panelists. “Do your homework.”

With the free flow of information on the Internet, there are more and more ways to find out about your clients, your prospects or any audience you want to address. Social media has added yet another twist to the equation. But we mustn’t forget the “old school” ways of finding out about our audiences either. Here are eleven ways you can find out more about any audience, prospect or client.

Old School Approaches

The Organization Web Site

There’s nothing quite like seeing what an organization has to say about itself. A hit to the “Press Releases” tab and BAM there is the information that the organization wanted to be sure to get out there to the general public. The “About Us” page often will include the history of the organization, bios of key members of the organization, organization goals and vision, guiding principles, and more. Everyone assumes that you have read their web site, so read it! You may walk away knowing more about the organization than half its members!

Networking Events

Go to the places where your audience, prospects, and clients hang out. Attend chamber events, professional associations meetings, open networking events, and anywhere else the people you’re trying to reach are likely to hang out. Listen to the topics presented. Find out what they care about. Look for the “n & n” clues – places where they nod and take notes as they listen. Find out what messages resonate with them.

Ask Them

I know… it seems too obvious, right? Find out about people by asking them about themselves? Yes!

People LOVE to talk about themselves. Start a conversation, and then be a very good listener. Ask them about their opinions, their experience, their struggles. It’s flattering to be asked to talk about yourself. You’ll be amazed at what your audience, your prospects and your clients will tell you if you just ask them!

Listen to Them

I was on the phone with a prospect the other day, talking to him about a meeting he was planning where I hoped I might be a speaker. The man planning the meeting is a top seller for his company and planning a celebration of top performers with the goal of incentivizing other sales people who weren’t making their goals to want to be part of this celebration in coming quarters. As I’m listening, I’m thinking my speaking topic, presentation skills, it’s a fit for his event. I’m still listening to what he is planning for his event. Then it hits me. This guy isn’t the manager of the group – he’s a top performer – so why does he care if the others sales people don’t do as well. Is he just altruistic? What? So I asked what was motivating him to organize the event. Turns out, his bonus is tied to overall company performance. So if his fellow sales people have to make goals for him to get his bonus. By listening to him, I understood that I wasn’t a good fit to do a speech for his meeting, but a couple of questions later, I found an avenue into the organization that was a great fit for my topic and that would really help the organization.

Listen to what the prospect is saying. Ask for clarifications. Work to understand what’s important to them and if you’re the person who can help.


This is probably obvious. You probably already Googled the organization to find their web site. A Google search will also reveal articles from other sources about the organization and potentially Facebook pages, LinkedIn groups, Twitter accounts, and YouTube video that we’ll cover in the Social Media section below. Look for happy customers. Unhappy customer. You never know what may show up. But you’re sure to get additional information that can help you get to know your audience, prospects and clients better.

The Person Who Owns the Meeting

If you’re speaking to an organization – as in a formal presentation for a professional association or a sales demonstration for a prospect – talk to the person who invited you. Find out from the meeting planner why they decided to bring you in and what they believe the audience, prospect, or client is interested in what you have to say. Ask that person what they hope the audience will feel, see, or do differently as a result of the meeting. This will help you get to know the motivations of the person planning the meeting and what they think is important for the group.

Additionally, ask the person planning the meeting about the group. Find out demographic information such as gender, age, roles, etc. of the people who will be attending the meeting. Find out what do they have in common? How are they different? Knowing about the background of the people you’ll be speaking to will help you to know how to approach the material, what examples or analogies will work best with the audience, etc.

Ask for Names and Contact Information of Some Meeting Attendees

While the person planning the meeting will give you valuable information about the group, ask if you can also speak to some of the members of the group as well. Get their input as to what’s important and what they want to get out of the meeting. This will also give you a chance to validate assumptions.

I was once on a board of an association who was approached by a vendor to partner with them on a business idea they thought would be beneficial to both the association members and the vendor. The vendor made an assumption about the association being in competition with another association for members. But the two associations weren’t in competition for members. In fact, several of the board members were members of both organizations. The vendor had done some research on the Internet and had drawn her own conclusions. A few quick conversations with members of the group could have corrected her false assumption and helped her credibility.

If it’s possible, try to talk to members of the organization before doing your presentation or sales demo. It could save your credibility too.

Other “Old School” Ways

What else and I missing? Email them to me at [email protected] and I’ll add the item and your name to the list!

Social Media Approaches


It was from blogger, author and tweeter Chris Brogan that I first heard the idea that Twitter is a great place to listen. He’s right. If they are on Twitter, then Twitter is a great place to learn about your prospects, clients, and audiences. You can see what they are saying. You can see what they think is important, or funny, or interesting by what tweet and what they retweet. You can see who interests them by taking a look at who they following. You can see who else is interested in them by reviewing their followers. (Is your competition following them already?!) And considered how flattered they will be if retweet a message they sent!
For public events such as association meeting or chamber events, where the meeting planners want as many attendees as possible, then Twitter can be a good tool to publicize an event where you are speaking. The organization you are speaking to will appreciate the publicity. And may even be willing to coordinate with your if they have a Twitter account to ask there followings to answer a question that you can use to find out more about them or get some feedback on the subject of your speech.

If there are conferences or meetings that your clients, prospects or audience attend, see if there’s a hashtag associated with the event. If there is, try searching for the hashtag to see what is making news at the conference or what other conference attendees are concentrated on. (Try to search for recent post. Or use watch posts related to a conference while the conference is still going on. These two sites are time sensitive so also try Google for additional results.)

Twitter can be a great way to get to know a client, prospect or an audience.


While Facebook seems to be used by most people for personal information, there are companies that have fan pages. In a few instances, these fan pages are start by actual fan. In most cases, the fan page is started by someone associated with the company. Either way, it’s interesting to see what the organization says about itself and what others have to say as well. Take a look at the friends list to see again who is connected to the organization. And where the fan page “friends” are associated with the organization, take a look at the people as people. What are they interested in? Who are their friends? You may find out you have things in common that can help you as you talk to them as people.


YouTube is another means for an organization to say something about themselves. Like wise, it is a way for others to say something about them too. Like the other avenues discussed, poke around and see what you can learn by seeing what’s being posted.


Because LinkedIn has professional information on individuals, it can be a great source of information about the people in your audience and in your prospect or clients organizations. You can find out more about
their educational background, previous employers, interests, and other areas that you share in common. Additionally, you can see what LinkedIn groups the person belongs to. This can give you more information for the real world meeting and networking that the audience, prospect and client are interested in.

Other Popular Social Media Approaches

In this case, I won’t ask “what am I missing” because when it comes to social media, there are dozens (or hundreds or thousands) of sites that are trying to get their slice of the social media pie. The ones I’ve listed above are currently the most popular. Are there more ways to use these sites to get to know your audiences, prospect or client better? If so, email them to me at [email protected] and I’ll add the item and your name to the list. Or if you want to advocate for what you think the next widely adopted social media tool will be, shoot me a note. I’ll keep my eyes out and if you’re right, I’ll add them to this list with a big note that says “you told me so!”

Getting to Know Them – The Big Picture

As I was writing this, talking about ways we can find our more about our audiences, our prospects and our clients, the words of one of my friends kept ringing in my ears – “I’m not doing social media. I’m guarding my privacy. I don’t want everyone knowing everything about me.” I guess I’m the kind of person she was talking about when she said that!

I look at it like this. If I can get to know my audience, be they a group of professionals in an association meeting, a prospect or a client, I can serve them better. If I’m not the right fit for their purposes, I can save us both time and energy. If my training and coaching programs can help them achieve their goals, then we’ll both be better for us finding a good match.

As we talk about it here, getting to know an audience is a noble thing. A flattering thing. An inevitable part of the way we’ll all do business now and in the future. If we are to serve well, it’s best for us and for our future audiences, if we find out more so we can all make better, more beneficial connections.

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I Need a Present, Maybe a Heated Back Massager

Jun 06 2023 Published by admin under Uncategorized

I can sometimes find it difficult to buy presents for loved one. I just don’t know what to get people. Many people now a day’s get anything that they desire so it’s a lot more difficult to purchase a present with meaning and something a little out of the ordinary as they are probably guaranteed to have something the same if not similar. I love shopping for present on the world wide web as not only do they accommodate for today’s world of people who want for nothing but it gives you the time to relax and think about what you should be getting them at your own leisure. Whether that’s will a glass of wine or in bed.

When you go to a store you can’t help but think that you need to be somewhere else or that the sales team are trying to get a sale out of you and then push you out of the door. With internet bases shops you can look at your leisure.

They suggest gifts for people who have bad back or people who work in front of a computer all day. The heated back massager is a therapist who is at hand 24/7 at the touch of a button. This gift is designer to be a cushion which will sit on top of your normal desk chair which enables the chair to be more comfortable.

With five motors which massage your back so your stress fly away. It also has an additional heat option to heat penetrate relief to your lower back and thighs.

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Sales Presentation Secrets – Tell Them the Value Before the Features

Jun 04 2023 Published by admin under Uncategorized

After reading this article, you will understand why you should explain the value of your product or service before you explain anything else. This will make your presentations compelling and will improve the attention the audience is going to pay to what you have to offer.

Most people, myself included, that are giving a sales presentation or demonstration start by giving information about the company, the features, and then finally they demonstrate the value of the product that they are trying to sell. Let me tell you something, most people have tuned you out before you have gotten to the features.

The problem is not always that we have a horrible product or service to sell. The problem is that most people have followed the same template that every company uses when formatting their PowerPoint presentations:

1. About Us

2. Our Customers

3. Features

4. Data

5. Benefits

6. In Conclusion

Why if you want to stand out from your competitors, would you ever structure your presentations in this fashion? The “standard” sales pitch will bore your clients to tears and cause you to lose clients and sales.

Why do we as presenters fell it is necessary to present data in this manner? Do we follow tradition, are we nervous, or maybe we just have an over reliance on our PowerPoint decks.

Whatever the reason, it has to stop. For the sake of my sanity when listening to sales pitches, you need to change your slides and present in a way that will demonstrate value, find out what the customer needs are, and connect with out customers.

What to do instead:

1. What value does your product or service offer – For example if I was selling coaching on this topic, I would start with: A sales executive that was coached by me increased sales by 75%.

2. Stop and ask the customer what their needs are. This is a check to make sure you really know what the customer wants.

3. If you are selling a product that they use, like software, hardware or a tool then let them touch or interact with it in a demo that meets their needs. In that way they can see what you are selling really does.

4. Now go through the features, data, other customers that are using the product, and what the next action will be on the part of the customer.

Changing your sales and demonstration presentations to this format will radically change how your customers and clients feel about your product or service in the first minute your are presenting. No longer will they have to slog though 50 slides that mean nothing to them because you get to the point with what value you offer, you care about their needs, and you are able to demonstrate it on the spot. Then if you need to, you let them know all that other stuff that you used to lead with.

It is all about the value. Let your customers know what value you bring, how you understand their needs, and what you can do to help them. Too often we get bogged down in the introduction and don’t get to the root of what our customers need. In an ever hurried world, we need to get to the point and present on what they want to see.

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6 Presentation Secrets To Gain Competitive Advantage

Jun 03 2023 Published by admin under Uncategorized

Maybe you’re at the top of your team, and wondering why you aren’t getting promoted. Or maybe you’re a young manager who wants to win respect and gain trust. Or perhaps you’re a budding entrepreneur who wants to win attention for your hot new business.

No matter where you are, you are probably reading this because you want to get exceptional results from your business presentations.

Here are 6 powerful secrets to getting attention and winning a distinct competitive advantage for yourself and your business.

1. Research Like Crazy

Do your homework. Find out everything available about your audience, client, organization and situation. Find out about where you’re speaking, who is before you on the agenda and what’s coming afterwards.

From the biggest news to the tiniest detail, be prepared by doing your homework. If you’re tempted to go out with your buddies instead of researching, get focused. Your success depends upon it.

2. Gather Shocking Statistics

One of the first things you’ll need to do is win attention of crazy-busy decision makers. To do this, you need to be prepared with data, facts and statistics.

The best ones? Statistics that have a shock value. Think I’m kidding? Check the headlines of the newspaper. Shock, awe and fear sell papers. You’re aiming to win attention-start with a dramatic reason why people want to listen to you.

3. Relate To Real People

There are a lot of professionals, business experts and people in the world. What makes you different? Your ability to relate in a natural, conversational tone.

You’d be alarmed to know how rare this is. Just consider. When is the last time a presenter paid attention to you? See what I mean?

A lot of presenters are fully occupied with thinking about themselves. They may be nervous. They may be confident. But it is rare to find a presenter who is spacious, open and relating to people in the audience.

When you learn how to do this, you’ll have a distinct advantage.

4. Offer Your Expert Help

Audiences are always on the look out for advice, help and expert insights. Start with an attitude of sharing your expertise, and keep things simple.

This sounds easier than it is. The reason you’re in your field is because of your passion, knowledge and depth understanding. So it may have been years since you explained your topic to rank beginners. Keep this in mind as you’re organizing your presentation.

It should work equally well for experts and novices. By offering your expertise in simple, easy-to-understand way, you’re reaching the largest number of people. This is a proven recipe for success. Reach the largest number of people with the simplest solutions possible.

5. Anticipate and Solve Problems

Understand your audience and anticipate the problems they are facing. Depending on your industry, this will vary widely. From “10 tips for fixing the truck-sounding motor in your refrigerator” for an appliance company…to “10 tips for (fill in the blank) problem in your industry.

Not sure what to write about? Think about the questions your clients and prospects ask you. If you see a pattern, you’ve stumbled on a recurring problem you can solve.

6. Focus On Specific Action

If you’re in an organization, you know the importance of specific actions, times and deadlines. If you’re new to business, you also know that getting specific is the key for sales.

For example, set an offer with a time, date and discount. “Until Friday night at 8pm, you get 30% off.” This kind of specificity helps buyers focus on a specific action, a specific time and a specific savings.

If you’re ready to gain a serious competitive advantage, put all of these 6 secrets into motion. You’ll give killer presentations that give you the recognition and results you deserve.

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